You might be wondering that collecting data is fine but where this data is stored in the first place. Well, it depends on the technology you decide to use but typically both event data and object data are stored in a Data Warehouse such as Snowflake, AWS Redshift, or Google BigQuery.
Using a data warehouse is highly recommended and is a key ingredient for deriving insights and driving action.
Okay, now back to the main topic of this issue – tools and technologies to ingest data from secondary or third-party data sources.
ELT-based Integration Tools
ELT stands for Extract, Load, Transform which refers to extracting data from the data sources, loading the data into a data warehouse, and then transforming or wrangling the data to derive insights and drive action.
Popular ELT tools include Fivetran, Stitch, Matillion as well as open-source alternatives like Meltano and Airbyte.
ELT tools support a wide range of data sources including a plethora of third-party SaaS tools as well as databases (like MySQL and PostgreSQL) and cloud storage services (like Amazon S3 and Google Cloud Storage).
The tools mentioned here all have certain strengths and weaknesses especially in regard to the connectors or data sources they support. Additionally, their pricing models vary and what you end up paying might be different even with the same number of data sources and the same volume of data.
It’s also helpful to know that ELT tools are often referred to as ETL tools since ETL (Extract, Transform, Load) is the older paradigm under which data had to be transformed before being loaded into a data warehouse.
And even though ETL has largely been displaced by ELT (new paradigm), many ELT tools continue to be referred to as ETL tools (old paradigm) and many ETL tools are now calling themselves ELT tools (new paradigm).
In an attempt to keep things simple, Fivetran calls itself a data integration tool. However, this further complicates the matter because data integration goes beyond ETL or ELT and encompasses Reverse ETL, iPaaS, as well as CDP. 
CDP or Customer Data Platforms
Since I had covered CDPs in the previous issue, I am keeping it short here. CDPs like Segment (Personas) or mParticle have the ability to extract data from a variety of cloud applications and store the data in a data warehouse.
However, CDPs are not purpose-built to ingest data into data warehouses and are more suited to building user segments or audiences by combining data from multiple sources and further syncing those segments to third-party tools.
ELT tools, on the other hand, are purpose-built to ingest data into data warehouses and therefore offer more robust integrations, faster syncing capabilities, and other advanced functionality. 
iPaaS-based Integration Tools
iPaaS (integration platform as a service) solutions such as Tray, Workato, Integromat or Zapier can also be used to extract data from third-party SaaS tools and load the data into data warehouses.
However, iPaaS tools are designed to perform actions (such as loading data) based on a trigger (such as a new contact being created in the CRM) and are more suited to automate workflows rather than ingest data in a warehouse which is typically done in batches.